Highlighting the Significance of Product Packaging Design

Although first impressions are important in all walks of life, they play a very decisively crucial role in the field of packaging. Most people still judge a book by its cover and the products people buy in their day-to-day life are no more an exception to this. It is needless to say that packaging has the power to influence the buyer’s decision. In light of the same, it can be concluded that howsoever good the product is, distasteful packaging can drag down sales for sure. This blog sheds light on different aspects of packaging and its role in making a product commercially viable. 

Some Most Prominent Functions of Product Packaging

While design matters a lot, the functionality of packaging gets even more important. Here are some of the most important points indicating what good packaging can do for the product or materials it contains:


Giving protection to the products from damage during transportation is one of the primary purposes of the product packaging carried out either with Thin Polyester Film or Textile BOPP film. What’s more, even when the products are on the store shelves, the role of packaging continues to create a good impression about the product. People often consider products with robust packaging better than their counterparts. Therefore, product packaging needs to be reliable and convincing.  


Attraction always renders better results when it comes to marketing any products in the open market. When consumers see your products in the market, the products need to be attractive and appealing enough to grab their attention even in a very short glimpse. The attention of customers can be grabbed in a large number of ways. Some of them include the following:
  • Certain eye-catching color schemes
  • Intricate designs
  • Custom boxes, and 
  • Highly functional and attractive packaging materials. 

All the above ways are both attractive and functional


Today’s customers have become very smart and thus they don’t buy any products until they are convinced of the particulars of the concerned products or products. Information is also a crucial part of the product packaging that can convince a buyer about a particular product’s ingredients, benefits, side effects, expiry date, and other crucial aspects. If the required information is provided in an apt and due manner, it can convince the buyers that they are buying the right kind of products even without having a word with the sales personnel in the store. 


Differentiation is necessary for the field of packaging which can be achieved in various ways. Textile BOPP film and BOPP tape Film can also be the way to achieve this effectively and efficiently. It is necessary because a large number of similar products are available across markets creating difficulty for buyers to identity the ones they need to buy. Logos, colors, shapes, and innovative designs not only help manufacturers make their products stand out from the crowd but also attract more and more customers with clear identification and message.  

Product packaging – a practical tool for the brand it represents 

Product packaging is considered to be a practical tool for the brand that it represents, and through a peculiar design, it takes the buyers into confidence while they initiate the buying process. Although product packaging matters for a large number of reasons, some of the most important ones include the following:

A strong first impression

As discussed earlier, first impressions matter more than anything else in the field of product packaging because your products need to make a differentiation in the ocean of similar products. Eye-catching packaging not only differentiates your products from others but also strengthens your brand value, be it an e-commerce website or store shelves. The first impression always helps you win customers and earn brand loyalists. 

Communication with customers

No matter what you do with your packaging design, the information on the label cannot be ignored in any way. The information that you provide on the packaging of your products communicates directly with your customers telling them almost everything about the product they are buying. Only by going through contents on the label, they can easily conclude what the product is for and made of. Good packaging design must answer the questions given below:
  • When does the product expire?
  • How will this product improve customers’ life?
  • Who is this product made for?
  • What is this product used for?
  • Where can customers learn in detail about the manufacturer of the product?
  • Ways to approach the company in case of any complaints.
Packaging design strictly needs to represent your brand, and therefore the role of the designer gets crucial here. You need to tell the designer clearly what you exactly want in aesthetics including colors, fonts, logos, and imagery. Some of the top things to consider in the design include the following:
  • Product packaging designing calls for the expertise of the highest order, therefore the designer should be chosen after a solid homework
  • The designer must consider the product packaging design needs 
  • The competition and budgets are also to be taken seriously
  • The choice of color combinations must be made very judiciously
  • The design should be created keeping in view the exacting target audience, and it should speak directly to them effectively and efficiently
  • The design must be functional and represent your brand.


JPFL Films is one of the leading manufacturers and suppliers of Thin Polyester Films, Textile BOPP Films, and BOPP Tape Films in India. The company has decades of dominating presence in markets across India and overseas. Right since its inception, the company has focused on innovation intending to provide its global customers with packaging solutions par excellence. JPFL has also got the unmatched ability to create fully customized packaging solutions as per the exacting demands of its customers. Today, the company is the most preferred packaging partner of almost all the leading brands both in India and abroad. More details about the company’s complete portfolio can be obtained from its website.