Turn Your Customers into Brand Ambassadors with Custom Packaging

Be it edible or non-edible products, packaging plays a crucial role not only in making them commercially viable but also helps consumers in forming an opinion about them. Over the past 20 years, packaging solutions have gone to a new high because of rapid technological advancements and a large number of other innovations carried out by the top manufacturers of standard and chemically treated packaging films as well as high-quality pressure sensitive label. 
 
Custom packaging is a new kind of phenomenon these days in the field of packaging and it is getting popular around the globe for a large number of health benefits. This blog discusses it all in greater detail:
 
 

What is Custom Packaging?

Custom packaging is nothing but a new way of boxing or packaging which is specifically tailored to meet the exacting needs of the products that a particular company ships or deals in. This type of packaging solution is meant to fit the product in a perfect manner while making it better protected and safeguarded. This format of packaging is always considered to be far better than standard and generic packaging on all parameters. Oftentimes, different products have different packaging requirements and call for a different prototype, testing, engineering and design process to ensure that the custom packaging is meeting the exacting needs of a particular product. 
 
This type of packaging generally calls for more time, money, effort and approach over standard packaging since it involves a large number of specific as well as intensive processes. Not only the physical features but also the design of the package is equally important to be ensured through new-age engineering methodologies. Packaging can be customized in any of the following ways:
 
  • Printing logos on the boxes
  • Patterns
  • Shapes
  • Pictures, or 
  • Anything else the company wants.
 
One of the main considerations while taking on a customized packaging task is that it must run true to the identity of the brand. 
 

What are the Benefits of Custom Packaging?

 

Increased Brand Value

Brand value and overall brand awareness are two of the most important aspects associated with the packaging of any particular product. And when it comes to custom packaging, these two things make the customer experience better than generic or standard packaging. In contemporary times when almost all sophisticated customers are constantly looking for customizable and unique products, the significance of custom packaging solutions becomes even more crucial for a large variety of products. It is needless to say that boring and generic packaging never gives a special feel to any product proving to be a huge turnoff within minutes calling for more to be done. 
 
By strengthening their brand value and overall appeal through customized packaging solutions, business owners can establish a better emotional connection with their customers. This emotional connection will inspire customers to stay not only longer but also to make repeat orders while ensuring great success for the company.  
 

Better Product Protection

Custom packaging can help any organization with any of the products, yet certain items require more protection during transportation. For things made of glass, paper, or other delicate or fragile materials, custom packaging permits you to make a crate that is the very perfect shape and size with space for the proper cushioning. For things with a ton of parts, you can modify a package with dividers and compartments to keep everything coordinated, alongside froth embeds that will safeguard fragile or interestingly molded things against harm.
 
When something shows up broken or generally harmed, it makes a problem for the clients as they need to reach you and attempt to get it supplanted. It additionally decreases their confidence in you, making them less inclined to demand once more. Anything you can do to forestall that sort of disheartening or baffling experience for your clients is time and money spent.
 

Custom Packaging Promotes Customer Satisfaction

Theoretically, 100% customer satisfaction is one of the primary goals of each and every product packaging but unfortunately, most product packaging methodologies disappoint customers to a large extent which in the long run is dangerous for the brand. According to Forbes Magazine, around 80% of customers never go back to the products or brands which they find bad in terms of the packaging even though product quality is good. As a result, the brand loses its credibility followed by a well-established customer base. With the help of custom designing, you can make your product visually appealing using attractive colours, modern prints, sophisticated package inserts, and custom messages. This will enable you to provide your customers with what they crave from your products and brand. 
 

The Eco-Friendly Alternative When Compared To Traditional Packaging

The ever-increasing global waste has become a matter of serious concern for people around the globe. People are getting more and more conscious about creating lesser land waste. In such a pathetic scenario, business owners and manufacturers can use customized packaging solutions made and supplied by the top manufacturers of standard and chemically treated packaging films as well as high-quality pressure sensitive label. They can design custom boxes making use of paper and the like material that is not only biodegradable but also reusable and recyclable. This will also help you save the environment.  
 

Custom Packaging Turns Customers into Brand Ambassadors

One of the most salient advantages of custom packaging lies in the ability of small businesses to convert customers into brand ambassadors. This is true particularly in cases of e-commerce businesses because unboxing anything is one of the most precious and exciting experiences. They would love and appreciate the way you pack your product for them. 
 

Conclusion 

Jindal Poly Films Limited is a part of the $ 2 billion B.C. Jindal group, and a manufacturer and supplier of choice for the supreme quality pressure-sensitive label in India. The company has been offering a comprehensive range of products and solutions for more than 6 decades. Some of the top products offered by the company include BOPP Films, PET Films, Metalized Films, Coated Films, CPP Films, Thermal Films, Non-Tearable Paper (NTR), and Medical X-Ray Films.